ICE Heats Up

Innovative Concepts in Entertainment, known throughout the industry as ICE, reports that 2024 brings the busiest and most exciting agenda in its four decades. Never resting on their laurels, aggressively pursuing new game development and opportunities, they say this year will be a particularly special one for ICE on a few fronts.

The company has already released two new games, Quarterback Pro and Double Dribble, both of which hit production in March. Four other games are in the pipeline, slated for testing by late summer with hopes of having at least two of those at the EAS Show in September and IAAPA Expo in November. Back at their headquarters in the Buffalo, N.Y., suburb of Clarence, they’re reimagining and improving their front office space and have added many new members to their team, updated their website, improved parts ordering and much more.

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