Buy More. Save Way More.
Volume-Based Savings. Buy cases or pallets of replacement items and slash your costs!
SHOP NOWBig Match Energy Starts Here
Precision shooting, moving goalie action, and dramatic match moments bring the excitement of the global game to life.
SEE GAMEICE Strikes Big with Odin!
Do you possess the strength of the gods? Step forth, mortal… seize Odin's Hammer and strike with all your might!
SEE GAMEOUR NEWEST GAME
Glow, Roll, Win!
Neon Bowling brings the thrill of the lanes to life with glowing lights, fun mini-games, and endless fun for players of all ages!
Lights, Sound, Action — Watch Our Latest Video!
Watch Our Games in Action!
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IAAPA Europe London
September 22, 2026
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OUR STORY
made in the usa since 1982
Innovative Concepts in Entertainment, Inc. (ICE) has been manufacturer of coin operated amusement sports and skill redemption games since 1982. Visit the “Our Story” page to dive deeper into the rich history of ICE.